Entrepreneurship 3rd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses and the cases tell the stories of real entrepreneurs. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps prepare students for their future roles in building, managing and growing businesses.
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Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees.Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
504 pages |
Description
A totally updated and revised new edition of the mostcomprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the corecurriculum of leading business schools to teach you everything youneed to know about business-without the cost of earning atraditional MBA degree. The Portable MBA in Entrepreneurshipcovers all the ins and outs of entrepreneurship, using real-lifeexamples and handy tools to deliver clear, honest, practical adviceon starting a successful business.
If you're planning to start your own business, you'd best startwith the facts. This reliable, information-packed resource showsyou how to identify good business opportunities, create a businessplan, do financial projections, find financing, and manage taxes.Other topics include marketing, selling, legal issues, intellectualproperty, franchising, starting a social enterprise, and sellingyour business.
- Completely updated with new examples, new topics, and fullcoverage of topical issues in entrepreneurship
- Includes customizable, downloadable forms for launching yourown business
- Comes with Portable MBA Online, a new web site that givesreaders access to forms, study guides, videos, presentations, andother resources
- Teaches you virtually everything you'd learn onentrepreneurship in today's best business schools
Whether you're thinking of starting your own business or youalready have and just need to brush up on entrepreneurial basics,this is the only guide you need.
Table of Contents
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii
Preface to the Fourth Edition ix
About the Contributors xi
1 The Entrepreneurial Process 1
William D. Bygrave
William D. Bygrave
2 Idea Generation 27
Heidi M. Neck
Heidi M. Neck
3 Opportunity Recognition, Shaping, and Reshaping 53
Andrew Zacharakis
Andrew Zacharakis
4 Entrepreneurial Marketing 83
Abdul Ali and Kathleen Seiders
Abdul Ali and Kathleen Seiders
5 Business Planning 109
Andrew Zacharakis
Andrew Zacharakis
6 Building Your Pro Forma Financial Statements 137
Andrew Zacharakis
Andrew Zacharakis
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161
William D. Bygrave
William D. Bygrave
8 Debt and Other Forms of Financing 197
Joel M. Shulman
Joel M. Shulman
9 External Assistance for Start-ups and Small Businesses 225
Elizabeth J. Gatewood and Carol McLaurin
Elizabeth J. Gatewood and Carol McLaurin
![Andrew Andrew](http://media.wiley.com/product_data/coverImage300/15/04704813/0470481315.jpg)
10 Legal and Tax Issues 263
Richard Mandel
Richard Mandel
11 Intellectual Property 297
Kirk Teska and Joseph S. Iandiorio
Kirk Teska and Joseph S. Iandiorio
12 Selling in an Entrepreneurial Context 329
Mark P. Rice and H. David Hennessey
Mark P. Rice and H. David Hennessey
13 Beyond Start-up: Developing and Sustaining the Growing Organization 355
Donna Kelley and Edward Marram
Donna Kelley and Edward Marram
14 Franchising 385
Steve Spinelli
Steve Spinelli
15 Social Entrepreneurship 411
Heidi M. Neck
Heidi M. Neck
Glossary 437
Index 459
Author Information
William D. Bygrave, MA, DPhil, MBA, DBA, is ProfessorEmeritus at Babson College, and also is a member of the BabsonCollege Board of Trustees. Bygrave is founder of the GlobalEntrepreneurship Monitor (GEM), a worldwide consortium of leadinguniversities studying the impact of entrepreneurship on country andworldwide economies.Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller,Jr. Professor of Entrepreneurship at the Arthur M. Blank Center forEntrepreneurship at Babson College. Renowned for his expertise inentrepreneurship, he has been quoted in such publications as theWall Street Journal and the Los Angeles Times. He hasalso held investment banking and venture capital positions at theCambridge Companies.
The Portable MBA Series, with more than 750,000 copiessold, provides readers with a continuing business education,providing comprehensive coverage of the primary business functionstaught in MBA programs, as well as focused coverage of today'svital business topics.
Downloads
Download Title | Size | Download |
---|---|---|
Chapter 2 Bonus Material: A Group Idea Generating Activity | 1.97 MB | Click to Download |
Downloadable Form 2.4: Limited Thinking and the 9-Dot Exercise | 24.50 KB | Click to Download |
Downloadable Form 3.7: Using the Value Chain to Understand a Product’s Profit Share | 134.50 KB | Click to Download |
Downloadable Form 3.9: Identify Your Company’s Relative Strengths and Weaknesses | 23.50 KB | Click to Download |
Downloadable Form 3.11: The Opportunity Checklist: Evaluating Better versus Weaker Opportunities | 28.50 KB | Click to Download |
Chapter 4 Bonus Material: The Customer Interview: Important Questions to Meet Your Research Needs | 26.50 KB | Click to Download |
Downloadable Form 4.5: Using the Product Diffusion Curve to Gage the Best Windows of Opportunity | 26.50 KB | Click to Download |
Downloadable Form 4.6: Pricing Decision Making for an Entrepreneur | 47.00 KB | Click to Download |
Downloadable Form 5.8: Find Your Competitive Advantage and Direct Your Strategy | 46.50 KB | Click to Download |
Downloadable Form 5.11: From Raw Materials to Distribution: The Operations Flow Diagram | 20.50 KB | Click to Download |
Downloadable Form 5.13: Create a Detailed Schedule to Launch | 60.00 KB | Click to Download |
Chapter 6 Bonus Material: Pro-Forma Financial Statements | 23.00 KB | Click to Download |
Downloadable Form 6.2: Various Methods for Creating a Financial Construction Checklist | 41.00 KB | Click to Download |
Downloadable Form 6.5: Build a Sales Worksheet by Listing Major Sources of Revenue | 26.50 KB | Click to Download |
Chapter 7 Bonus Material: Calculate Your Company’s Valuation Using the VC Method | 53.50 KB | Click to Download |
Chapter 9 Bonus Material: Useful Contacts for Small Businesses and Entrepreneurs | 53.00 KB | Click to Download |
Downloadable Form 10.4: Comparison of Equity Sharing Methods Activity | 23.50 KB | Click to Download |
Downloadable Form 11.1:Track Your Company’s Patent Portfolio with the Patent Management Spreadsheet | 23.50 KB | Click to Download |
Downloadable Form 14.3: Checklist to Evaluate a Potential Franchise Relationship | 23.00 KB | Click to Download |
Downloadable Form 14.6: Checklist for International Franchising | 21.50 KB | Click to Download |
Downloadable Form 15.7: Checklist to Gauge the Problems Attacking Your Social Venture | 21.00 KB | Click to Download |
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